In this class you will craft a unique value proposition based on more than just what you “think” your product or service delivers. You will investigate the ways you currently use your value proposition when defining and approaching your market, and then construct a plan and measurement tool against your current organization or company goals, ensuring impact maximization and goal acquisition.
Strong value propositions set you apart from your competition, highlight your unique offering, are compelling, concise, and define value for the customer.
Training Goals:
Create a value proposition that drives sales
Construct a plan and measurement tool for company goals
Design consistent effective messaging plans
Understand customers and competition and how to use that information in your value proposition
Growing Sales Training Topics Covered
Identify your value in terms of defined customer need
Chart the development of your product or service with focus on significant successes and failures across time
Recognize components that set you apart from your competition
Determine current processes for “checking in” with your customers
Acknowledge the effectiveness of current messaging vehicles
Consider the variations of your message across your company
Designed for all levels of company teams in sales, marketing, customer, technical, and professional services with a desire to deliver consistent and credible products and services
